Strategy • Systems • Execution • Real Growth
⌖ Philippines ⇄ Serving Clients Worldwide
Real
Businesses
Real Results
Strategy
Systems
Execution
Growth
// Web & Media Works

Meta Ads That
Turn Attention
Into Qualified
Leads.

We plan, build, track, and optimize Facebook and Instagram campaigns for U.S. small businesses — especially service businesses that need more calls, estimate requests, and booked appointments.

Facebook Ads Instagram Ads Lead Generation CRM Follow-Up Optimization
Meta Ads campaign dashboard, ad creative, and lead notification workflow
Practical Execution

Strategy that drives real leads.

Clear Reporting

See what’s working.

Agency-Quality Without Agency Overhead

Big results. A more personal partner.

// The Challenge

Running Ads
Is Easy.
Making Them
Profitable

Is Not.

Boosted posts, weak offers, wrong audiences, broken follow-up, and missing tracking keep many campaigns from turning into real revenue.

We Fix The System.
See How It Works →
Disconnected Meta ad campaign issues becoming one connected system for ads, offer, landing page, CRM, and tracking
Not Just Ads

The offer and landing experience have to support the campaign.

Not Just Leads

CRM and follow-up help turn inquiries into real conversations.

Not Guesswork

Tracking shows what is working so campaigns can improve.

// What We Build

From Impression
To Appointment.

We build the full lead-generation system so your ads do more than get clicks — they create real conversations and booked opportunities.

1

Attract

Facebook / Instagram Ads
f
IG
Sponsored
Home-service ad creative
Learn More
Reach the right people
2

Convert

Landing Page / Instant Form
Landing page hero image
Get a Free
Estimate
Name
Phone
Service Needed
Get My Estimate
Turn attention into leads
3

Capture

CRM
New Leads⌁
JDJohn D.2m
SMSarah M.12m
MKMike K.1h
ECEmily C.3h
RBRyan B.5h
Collect and organize inquiries
4

Follow Up

SMS / Email Automation
Hi John! Thanks for your interest. Are you available this week for a quick call?
Here’s some information and the next steps.
• • •   Automated Follow-Up Active
Respond faster
5

Qualify

Pipeline / Workflow
○New Lead12
✉Contacted8
✓Qualified5
▤Estimate4
◫Booked3
Sort serious leads
6

Book

Estimate / Consultation
Schedule Consultation
Mon
Apr 28
Tue
Apr 29
Wed
Apr 30
9:00 AM
11:00 AM
1:00 PM
3:00 PM
Create real opportunities
Ads→ Pages→ Leads→ Follow-Up→ Bookings
Explore The System →
// What’s Included

One Service.
Multiple Capabilities.

Strategy, setup, creative direction, lead capture, and ongoing optimization — all working together to build a stronger campaign.

Audience + Offer Strategy

Positioning, angles, and targeting.

01
Audience
✓Service Business Owners
Local Home Services
High-Intent Leads
Custom Audience
●
●
●
●
●

Campaign Setup

Campaigns, ad sets, and conversion goals.

02
∞
▣Campaign
▦Ad Set
▧Ad Creative
Awareness
Lead Generation
Conversions

Creative Direction

Hooks, messages, and visual concepts.

03
Meta ad creative concept
Real Results
For Real
Businesses. Learn More →
▷Ad Concepts
THooks & Copy
▧Visual Direction
◉Brand Consistency

Landing Pages / Lead Forms

Instant forms or high-converting pages.

04
Lead generation landing page
Get a Free Quote
Full Name
Phone Number
Service Needed
Get My Quote →
▯Instant Form
▣Custom Landing Page
✓Thank You Page

CRM + Follow-Up

Lead routing, tags, notifications, and workflows.

05
New LeadJust now
Contacted12m
Qualified1h
Booked3h

Weekly Optimization

Testing, reporting, and refinements.

06
Performance Overview Last 7 Days⌄
Leads 452
↑ 38%
Cost per Lead $12.43
↓ 27%
Conversions 4.8x
↑ 61%
Integrated Campaigns Strategy, creative, and follow-up working as one.
One Connected Team Ads, pages, CRM, and optimization under one roof.
Built For Results A full-funnel system designed to generate real opportunities.
Explore Services →
// Creative Strategy

Better Offers.
Better Clicks.

Good campaigns need more than setup. We help shape the message, angle, and visual direction so your ads stop the scroll and attract the right kind of customer.

Thumb-stopping visuals Creatives built for attention
Message-market fit Speak to the right customers
Clear next step Offers that drive action
See The Approach →
HVAC Meta ad creative
Roofing Meta ad creative
Landscaping Meta ad creative
Hook

Stop the scroll with a clear, emotional hook in the first seconds.

Offer

A compelling reason to click — estimate, limited-time, or seasonal offer.

Creative

High-quality visuals that build trust and show real results.

CTA

A clear next step that drives action and qualified leads.

Strategy First Ads built on real insights.
Creative That Converts Hooks. Offers. Results.
Built For Service Businesses Real customers. Real growth.
// Tracking + Follow-Up

Ads Work Better
When Follow-Up
Works.

A lead is only valuable if you capture it, route it, and respond to it. We connect your ads to tracking, CRM, and automation so opportunities do not get lost.

New Lead Form Submission
Follow-Up Sent SMS + Email Sequence
Booked Call On Your Calendar
∞ Meta Ads
Sponsored
Home service Meta ad
Pixel / CAPI
✓Track Leads
✓Server-Side API
✓Better Attribution
Landing Page / Form
Lead generation form
Full Name
Phone Number
Email Address
Get a Quote
CRM
↟GoHighLevel
●HubSpot
pPipedrive
⚙or custom CRM
SMS + Email
SMSHi there! Thanks for your interest...
✉Here’s your next step...
Sales Notification
#
New Lead John Doe
$500K Project
View Lead
Pipeline
New Lead
Contacted
Qualified
Booked Call
Closed Won
No Lost Leads Every inquiry is captured and routed.
Faster Response Automate follow-up via SMS and email.
Clear Reporting See what happens after the click.
// Who It’s For

Best For Businesses
That Need Leads.

If your business depends on generating inquiries, estimate requests, consultations, or appointments online, Meta Ads can become a practical growth channel.

View Industries →
Real Businesses In real markets.
Proven Strategies Built for service brands.
Practical Results More leads. More growth.
// Common Questions

Simple Answers
Before You Start.

A few of the questions business owners usually ask before launching Meta Ads with us.

Practical Answers Real insights.
No Fluff Straight and honest.
Built For Action Clear next steps.
Facebook and Instagram question and conversation illustration
How much ad budget do I need?

It depends on your goals, industry, and competition. Most service businesses start with $1,000–$3,000/month in ad spend, then adjust based on lead quality and performance.

Do you create the landing page or lead form?

Yes. We can build high-converting landing pages or set up and optimize Meta Instant Forms, depending on the campaign and the customer journey.

Can you connect this to GoHighLevel?

Yes. We can integrate Meta Ads with your GoHighLevel account, including lead capture, contact syncing, tags, workflows, notifications, pipelines, and follow-up automations.

Do you handle creative and copy?

Yes. We help develop the campaign angle, hooks, copy, visual direction, and ad creative, then test different approaches to learn what gets the best response.

How quickly can we launch?

In many cases, we can be ready to launch within 7–10 business days after onboarding and once the required assets, access, offer details, and approvals are complete.

// Let’s Get Started

Ready To
Turn Clicks
Into Customers?

Whether you need a new campaign, better lead quality, or a stronger follow-up system, Web & Media Works is ready to help you grow with practical Meta advertising.

More qualified leads

Reach the right people who are ready to take action.

Clearer reporting

Know what’s working and where to grow.

Better follow-up

Turn more interest into real conversations.

Meta Ads performance dashboard and mobile ad campaign
More qualified leads

Reach the right people who are ready to take action.

Clearer reporting

Know what’s working and where to grow.

Better follow-up

Turn more interest into real conversations.

No Obligation Just a friendly conversation.
Flexible Options One-time setup or ongoing management.
Focused On Results Strategy, execution, and optimization.