Strategy • Systems • Execution • Real Growth
⌖ Philippines ⇄ Serving Clients Worldwide
// Web & Media Works
Tracking & Analytics

See What’s Working.
Fix What’s Wasting Budget.

We set up clean tracking, accurate conversion data, and practical reporting so you can make better marketing decisions with confidence.

GA4 GTM Meta Pixel Dashboards Attribution
Tracking and analytics dashboard showing conversions, conversion rate, cost per conversion, revenue tracking, attribution, and lead events
Measure
Track
Optimize
Grow
The Problem

Numbers Are
Useless Without
The Right Setup.

Broken pixels, missing events, duplicate conversions, and unclear attribution make good marketing decisions harder than they should be.

Fix Your Tracking →
Missing Data
Bad Attribution
Wasted Spend
Poor Decisions
// Web & Media Works
What We Set Up

We Build A Clean Measurement System.

We connect the tools, events, and reports so you can trust the numbers you see.

GA4 Configuration

Set up and customize GA4 for accurate, actionable data.

📊 GA4 ✓ Configured
Active users 8,412 ▲ +27%

GTM Setup

Implement and organize tags, triggers, and variables in GTM.

◆ GTM ✓ Live
GA4 - Configuration
Meta Pixel - Events
Form Submission

Meta Pixel + CAPI

Install the Meta Pixel and CAPI to capture more complete conversions.

Meta Events ✓ Active
PageViewReceiving
LeadReceiving
PurchaseReceiving

Call Tracking

Track phone calls from your campaigns and know what drives them.

☎ Calls ✓ Tracking On
Calls 268 ▲ +42%

Form / Lead Tracking

Track form submissions and leads as key conversion events.

Lead Event ✓ Tracking
▤Form View
→
⌁Form Submit
→
✓Lead Tracked

Dashboards & Reporting

Turn your data into clear, useful reports and performance dashboards.

Performance Overview 30 Days
Conversions412▲ +27%
Conv. Rate4.8%▲ +1.6 pp
Cost / Conv.$28.40▼ -19%
Revenue$11,760▲ +34%
// Web & Media Works
How We Work

Clean Data. Simple Process.

You do not need to become a tracking expert. We audit, plan, install, test, and report clearly.

Less guesswork /
more clarity

Audit

Review your current tracking, data quality, and goals.

›

Plan

Define what to track, how to track it, and the setup approach.

›

Install

Implement and configure tracking (e.g., GA4, GTM, Meta Pixel).

›

Validate

Test for accuracy, confirm data is working, and fix any issues.

›

Report

Deliver clear results and ongoing insights you can use.

// Web & Media Works
What We Set Up

We Build A Clean Measurement System.

We connect the tools, events, and reports so you can trust the numbers you see.

GA4 Configuration

Set up and customize GA4 for accurate, actionable data.

📊 GA4 ✓ Configured
Active users 8,412 ▲ +27%

GTM Setup

Implement and organize tags, triggers, and variables in GTM.

◆ GTM ✓ Live
GA4 - Configuration
Meta Pixel - Events
Form Submission

Meta Pixel + CAPI

Install the Meta Pixel and CAPI to capture more complete conversions.

Meta Events ✓ Active
PageViewReceiving
LeadReceiving
PurchaseReceiving

Call Tracking

Track phone calls from your campaigns and know what drives them.

☎ Calls ✓ Tracking On
Calls 268 ▲ +42%

Form / Lead Tracking

Track form submissions and leads as key conversion events.

Lead Event ✓ Tracking
▤Form View
→
⌁Form Submit
→
✓Lead Tracked

Dashboards & Reporting

Turn your data into clear, useful reports and performance dashboards.

Performance Overview 30 Days
Conversions412▲ +27%
Conv. Rate4.8%▲ +1.6 pp
Cost / Conv.$28.40▼ -19%
Revenue$11,760▲ +34%
// Web & Media Works
From Click To Customer

Track The Full Journey.

From the first ad click to the final lead or sale, we connect the steps so you can see where results really come from.

Ad Click

Capture the first interaction from your ads.

Landing Page

Track engagement and intent on your page.

Form / Call

Record leads from form submits or phone calls.

CRM

Sync and attribute leads to the right source.

Conversion

Track the final sale, booked call, or qualified lead.

Reporting

See end-to-end performance and true ROI.

Map My Funnel →
Attribution Funnel
Last 30 Days⌄
Ad Clicks8,412—
Landing Page Views3,10636.9%
Form / Calls61219.7%
CRM Leads48879.7%
Conversions41284.4%
Overall Conversion Rate 4.8% ▲ +27% vs. prior period
// Web & Media Works
What You Get

Practical Reporting. Actionable Insight.

We give you a clearer picture of performance, not a pile of confusing numbers.

Custom Dashboard

Conversions412▲ +27%
Conversion Rate4.8%▲ +1.6 pp
Revenue$11,760▲ +34%

Tracked Conversion Events

▤Form Submit268▲ +42%
☎Phone Click96▲ +28%
🛒Purchase48▲ +60%
▣Book Appointment37▲ +54%

Lead Source Visibility

Organic Search42%
Paid Search24%
Direct16%
Referral11%
Social7%

Monthly Insight Reports

// Monthly
Performance
Report
Jan 1 – Jan 31

Recommendations

✓ Improve conversion rate on key pages
✓ Shift budget to top-performing channels
✓ Test new offers and landing page variants

Ongoing Support

//
✓ Regular data checks
✓ Report reviews & context
✓ Quick answers & guidance
// Web & Media Works
Why It Matters

Better Data.
Better Decisions.

When the tracking is clean, you can see what is working, cut waste faster, and invest with more confidence.

Make Better Decisions →

Know Your
True Cost
Per Lead

CPL $28.40
▼ −19%

Find Top
Campaigns
Faster

Top Campaign ROI 4.6×
▲ +52%

Reduce
Wasted
Spend

Wasted Spend −$3,240
▼ −28%

Scale
What
Works

Revenue (Tracked) $11,760
▲ +34%
Clarity
Confidence
Efficiency
Growth
// Web & Media Works
Let’s Get Started

Ready To
Track With
Confidence?

Whether you need a clean setup, a tracking audit, or reporting you can actually use, Web & Media Works can help.

No Guesswork
Clear Reporting
Smarter Growth